Are you looking for an easy way to implement your Google Analytics code on your website? Google tag manager is your answer! 

But first,

What is Google Tag Manager?

Google Tag Manager is a free tool powered by Google that allows you to effortlessly add and update your Google Analytics code and other tracking codes including Facebook, google ads etc. on your website, with no coding required, what so ever. Easy right?

What's the benefit of using google tag manager?

One of the great benefits of using the Tag Manager is that you can manage to add various snippets and tracking code on your own. You are no longer dependent on the developers for simple code implementation. Yeyy!


Most importantly, adding so many tracking scripts for each platform on the website usually slows down the website speed (google analytics, Facebook, google or bing ads etc.). The tag manager helps maintain website performance without altering the codes each time you need a new tracking snippet added on the site.


Other perks:

  • All third-party code is in one place.
  • It works with non-Google products.
  • You have the flexibility to test around almost anything you want, WITHOUT having to go and add a new code each time.
  • GTM has a preview and debugs mode which helps you test what’s working and what’s not before you make anything live.

How do I set up Google Tag Manager?

If you haven’t already, then the first thing you need to do is sign up for Google Tag Manager.


Once you’re logged into your GTM account, click the Create Account button on the top right of your screen.

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Then, enter an account name you like and your country to proceed.

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In the Container Setup section, enter your website name as the Container name and choose the target platform depending on what you want to test. If you are not sure, pick ‘Web’ option, and you can always change it later. Click Create.


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Click on yes to agree to the Terms of Services for Google Tag Manager.


Then you’ll get a tracking code snippet that you need to enter in thesection onto your site. Instruction will be there along with the code.

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After you’ve successfully inserted the code on your website, you will have to set up a tag. Start by clicking New Tag.


You may want to rename the tag by clicking on the Untitled Tag field. Then click on ‘Choose a tag type’ to begin the setup.


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Then select Google Analytics: Universal Analytics.


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Click on the dropdown menu under Google Analytics Settings and select a New Variable.


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After that, give a name to your variable and then enter your Google Analytics Tracking ID and click Save. No need to change in the more setting for now.


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Now you’ll have to set up a trigger. To do that, click on ‘Choose a trigger’ to make this tag fire.


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For basic Google Analytics implementation, select All Pages as we want to fire the code on all the website pages.


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Next, click the Save button at the top and publish your Google Analytics tag. Select Tags from the options on your left. Then select the Google Analytics tag and click the Submit button.


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And done! 


Google analytics code has been placed on every page of the website, and you can test it by login into your google analytics account in the real-time report.

Your turn. What do you think of Google Tag Manager?

Google Tag Manager can definitely make your life easier if you are willing to learn how it works. So how is your experience with Google Tag Manager?

About the Author

Bharti is a search marketer with ten years of experience. She provides site audits, phone consultations, and content and link strategy assistance to clients across the globe.


She truly believes that every brand has stories to tell— stories that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. And she, along with her team, are the conduits between the brand and their targeted consumer.