When I first heard about Clubhouse through word of mouth. Someone asked me if I had an invite to get on to the new audio app, Clubhouse.
I hadn’t, and with the FOMO that I was late to the party, I immediately downloaded the app to check what all the fuss is about. Alas! I was disappointed to receive a message stating I was on the virtual waitlist. Frustratingly, you can’t see anything about the app unless you’re invited to join. It sounded more like an elite club!
What is Clubhouse, and why is everyone seems obsessed with it?
Part podcast, part conference call, part talkback radio, and part Houseparty, Clubhouse is an audio-chat-based social networking app. Users can listen to conversations, interviews, and discussions between interesting people on various topics or start their own rooms (that’s what the groups are called there). It is just like tuning in to a podcast but live and with an added sense of exclusivity.
Oh, and did I mention that the platform is invite-only? Though you can download the app on your iPhone (sorry, Android users, you need to wait a bit longer) and block your username, you need someone already using the app to invite you. That’s the only way to get in, exclusivity, remember?! I remember waiting almost 20 hours to get my invite! But it was worth the wait.
How do I get an invite?
To join, you need an existing Clubhouse user to send you an invite from their app. This will get a text msg with the link that gives you access to set up your account.
However, the existing users only have two invites available at first, which eventually increases as you use the platform. Remember, if you invite someone who violates the T&Cs of the platform, then both of you and them are risking the chance of getting kicked out of Clubhouse. So be careful who you invite.
In the recent Town Hall meeting, the creators have announced that their 2021 goal is to complete the app’s beta stage, so they can eventually “open up Clubhouse to the whole world”. So, if you didn’t manage to score an invite, wait for a few more months before the platform is open to everyone.
Pro tip: If you are not that patient, like me, you can look around for people who can get you an invite. There are a ton of FB groups where the users run an Invite-train to get people in!
What has Elon Musk and Mark Zuckerberg got to do with it?
Launched by two Silicon Valley entrepreneurs Paul Davidson and Rohan Seth, Clubhouse has been around since March 2020. In May 2020, it had just 1,500 users and was worth $100m, and as of 1 February 2021, the platform has over 2 million users. Amazing!
A week earlier Clubhouse made its way into the mainstream when Elon Musk hosted an audio-chat on Clubhouse with Robinhood CEO Vlad Tenev. The event was a great hot and maxed out the app conversation room limits and was live-streamed to YouTube. It helped propel Clubhouse to the top of the startup charts and sparked a scramble for invitations.
Not only them, but many other famous people like Drake, Oprah Winfrey, Tiffany Haddish, Jared Leto, Ashton Kutcher, and Chris Rock have also joined the club! A few days ago, Facebook CEO Mark Zuckerberg signed on to the platform for an interview. And now, according to the New York Times report, Facebook has a team working on a new project that aims to replicate the core functionality of the app! Seems like after Instagram Stories for Snapchat, Reels for TikTok, we will soon have some alternative for Clubhouse too.
What happens when you get in?
The conversation room is like a conference call, but with some people on the call talking and most listening. And, just like a phone call, once the conversation is over, the room is closed, the content doesn’t stay on the platform for users to hear it later, unlike the other platforms like YouTube Live or Twitch. However, this doesn’t stop users from recording the live conversation.
The entire purpose of the app is to join rooms and listen to constructive conversations. The rooms are more like a Zoom call, where the host will moderate the members inside, and the members can raise their hand to contribute or ask a question, and hosts can unmute them. In many ways, the app is a great networking tool. If you can secure an invite, it will link you to the world’s biggest names, opening many doors along the way.
What kind of conversations can you expect at Clubhouse?
Everything! From Dating advice to life coaches to the latest technologies to spiritual talks. I have seen people host all sorts of rooms and conversations on the platform. It brings together a variety of live podcast-style discussions, panel discussions, networking opportunities.
You can also hold locked and private rooms so you can talk to pals. The social media app, in a way, mimics real-life interactions.
So how was your experience in Clubhouse so far? Have you joined in yet? Connect with me on – @yamini.baghel
About the Author
Yamini is an online marketing expert specializing in Social media and content marketing. She has more than six years of experience working with clients in various markets and industries, including telecom, healthcare, eCommerce, and decor.
She provides social media consultations, content and branding strategy assistance to clients across the globe.